Google BERT

Google BERT

The BERT algorithm (Bidirectional Encoder Representations from Transformers) is a deep learning algorithm related to natural language processing.

Google announced, the BERT update is the most important update in five years & it will impact 10% of search queries.

Google’s BERT Update improves how Google understands search queries & analyzes search queries, not web pages.

What Google said

“These improvements are oriented around improving language understanding, particularly for more natural language/conversational queries, as BERT is able to help Search better understand the nuance and context of words in Searches and better match those queries with helpful results.

Particularly for longer, more conversational queries, or searches where prepositions like “for” and “to” matter a lot to the meaning, Search will be able to understand the context of the words in your query. You can search in a way that feels natural for you.”

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