What is Product Positioning

Product Positioning

Product Positioning is one of the major elements of your marketing plan. It presents the benefits of your product to a particular target audience & how to best communicate the products’ benefits to the target audience based on customer needs, advantages, available communication channels, and well crafted key messages.

Setting up product positioning in your marketing efforts will drive more leads and sales. It also helps differentiate the product or service from the competition in the marketplace.

Does Product Positioning limited to one targeted audience? Absolutely no! One product/Service can serve different targeted audiences based on their needs & interests.

A product may have a primary target audience and also a secondary audience that is also interested in the same product. That is why it’s important to tailor marketing messages to focus on the benefits each audience values most.

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